Marketing Design And Innovation Ipod Marketing Strategy

TABLE OF CONTENTS LISTS OF CONTENTS PAGE NO. TASK 02 2 Reflective Essay: Learning and assessment of the module 2 References 5 Title: Marketing Design and Innovation: iPod Marketing Strategy TASK 02 (Re-sit Submission for Partial Fulfillment) Reflective Essay: Learning and assessment of the module An organizations general design and it power of innovation determines the competitive advantage in the local as well as international level (Johansson and Holm, 2006). If a firm can respond immediately to the change then it can get expected benefits. Before adopting any change in the system, it is essential to know its appropriateness in the organizational context. The nature of†¦show more content†¦It is also true that all bodies of the business entity strive to facilitate consumers directly or indirectly. So, while developing and designing system, it is essential to know the needs and expectations of the consumer. Research department must know the pulse from the consumer about satisfaction, dissatisfaction and expectation from the company. It is also essential to know about actual service enjoyed by the customer of the rivals. Depending on that management will identify the required changes in the system. Another important aspect is time consideration. Any change should tar get long term rather than short term consideration. The design and innovation are not the same of product and services providing organization. This is a good lesson for this module and it is will shown from theoretical and applied aspects form different organizations. Some features of business innovations are discussed with their relative importance. Flexibility, cost effectiveness, moving from product to business, innovation in risk management, innovation in different economies, different customers, techniques of using data in the innovation process are important dimensions. One cannot get immediate benefit from innovation. So, it one sorts of investment and will facilitate business process in the later period. Both idea creating and its management are important. An idea creates values and if it duplicated then firm may lose competitive advantages. This module has incorporatedShow MoreRelatedThoughts on Apples Marketing Strategy1220 Words   |  5 PagesThoughts on Apple’s Marketing Strategy Shady Azzam January 12, 2013 Marketing has long been the subject of exhaustive research in the business world. Over the years valuable insights have contributed to and helped shape its definition. Many have proposed the constituents of marketing, leading to the development of the marketing mix (Kotler et al., 2012). Although the ingredients have been well explained and widely agreed upon, a key element of its definition remains elusive to even the mostRead MoreApple Computer, Inc.1620 Words   |  7 Pagesaccomplishments in pioneering products, marketing, and services. With the way the business operates, has inspired companies all over the world. As you read, I will be look at how exactly it brought this company to these great accomplishments and what can be learned from the company. Strategic management Apple takes pride in their appearance, which helped them to accomplish high sale volumes, in turn cultivate a large dedicated customer base. When a company is considering strategy, they need to realize whereRead MoreWeek Three Individual Paper: Organizational Impact Paper705 Words   |  3 Pages University of Phoenix OI 361: Innovation, Design, and Creativity for a Competitive Advantage Instructor: Date Week Three Individual Paper: Organizational Impact Paper Innovation is what gives businesses the competitive advantage the company will need to be profitable in the market. Innovation impacts the strategy, process, products and services that a company has to offer. Three organizations that have greatly used innovation are Discover Financial Services, AppleRead MoreNike Competitive Advantage1089 Words   |  5 PagesCompany profile amp; backgroundNIKE, Inc. is engaged in the design, development and worldwide marketing of footwear,apparel, equipment and accessory products. . It sells its products to around 18,000 retail accountsin the United States and through a mix of independent distributors, licensees and subsidiaries innearly 200 countries. NIKE is the largest seller of athletic footwear and athletic apparel in the world.The Company creates designs for men, women and children. The top selling product categoryincludesRead MoreEssay on Apple Cases Study1085 Words   |  5 Pagesproducts 3. Investing huge amount in RD with continual innovation 4. Control of both hardware and software 5. Retail and marketing 6. Fashion – Branded image. 7. Extreme Secrecy 8. Apples Halo effect Apple Weakness: 1. Relying heavily on Jobs 2. Complete control of both hardware and software 3. Not compatible with other products 4. High cost 2. What are Apple’s products? 1. Desktops 2. Portables 3. iPod 4. iTunes iPod accessories 5. iPhone 6. Apple TV 7. iPad Read MoreApple Inc. Case Analysis - 11479 Words   |  6 Pagesalso the manufacturing of its computers and software. Apple continues to pursue the personal computer market but not as intently as in the years before. It has opted to change directions a little by venturing into the music world through the marketing of iPod, a digital music player, and iTunes. The opening of 65 new retail outlets, including one in Japan, has precipitated its move into this new world. II. Company Mission: Apple ignited the personal computer revolution in the 1970s with theRead MoreSony Branding Strategy1432 Words   |  6 Pagesproducts components) and Game (such as PlayStation) and Entertainment (such as motion pictures and music). 2 Sony History Sony was founded in 1946 by Masaru Ibuka and Akio Morita. The two complemented each other with a unique blend of product innovation and marketing savvy, and formed a company that would eventually grow into a more than $60 billion global organization. Since 1946, when Masaru Ibuka started Sony, it has rocketed into electronics and entertainment consumers minds as the brand. BeginningRead MoreConsumers Take a Shine to Apple Inc. Essay795 Words   |  4 Pagesstatus by developing innovative design products and pushing the limits of their marketing prowess. Apple is known for their ability to listen to consumers and revolutionize market segments by providing modern design laden and feature rich alternatives to the target markets. They employ strategies that might contradict normal convention by keeping their prices high to build a brand image of prestige and promote their products through word of mouth. The impact on marketing is hugely noticeable by otherRead MorePorters Generic Strategy1455 Words   |  6 PagesMichael C. Porter, the porter’s three (3) generic strategies are very important strategies, which can be applied to products and services in any industry or organization regardless of its size. The Three Porter’s Generic Strategies In order to gain competitive advantage, Michael Porter developed three generic strategies that a company could use; The Cost Leadership Strategy, The Differentiation Strategy and the Focus Strategy. These strategies have been used by various organizations to become moreRead MoreConsumer Psychology1653 Words   |  7 Pagesindividual does not identify with or want to be a member of. An example would be a person who is a Democrat and strongly dislikes Republicans. http://www.consumerpsychologist.com/cb_Group_Influences.html 2. What are the two types of communication strategies used by families? How might an advertisement differ to appeal to each target market? Families communicate in verbal and non-verbal ways. Verbal communication includes stating feelings, needs, and giving feedback. Non-verbal communication includes